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BY KATHERINE HARRON AUGUST 28, 2024
Introducing Boss’s dream team. The legendary brand is bringing together old collaborators, including Naomi Campbell and Gisele Bündchen, and new partners like David Beckham in a star-studded edition of the #BeYourOwnBoss campaign.
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“It’s great to be a part of this Boss campaign for Fall/Winter 2024, marking an exciting start to my long-term ambassadorship with Boss,” said Beckham, whose journey with Boss is just beginning.
In a celebration of creativity and confidence, the A-Listers are joined by fellow stars Burna Boy, Lee Jung-suk and Matteo Berrettini. Could the Boss roster possibly be more stacked?
The Boss campaign isn’t just killer for its star power, though. The clothes themselves are equally obsession-worthy; Boss delightfully expanded on the #CorpCore trend that dominated their Fall/Winter 2023 styles.
For menswear, the talent is decked out in impeccably tailored suits with sharp silhouettes, some even featuring the elite BisonTex fabric made from bison wool and cashmere. Strong shoulders and sharp ties make a classic Boss suit stand out.
The elegant womenswear was similarly a celebration of all things Boss. From crocodile-embossed leather coats and pencil skirts, Boss is redefining business siren chic.
You can shop Boss’s Fall/Winter 2024 looks in stores and at hugoboss.com.
The post Meet Hugo Boss’s All-Star Roster appeared first on CR Fashion Book.
